What do one of Columbia’s most respected home remodelers, a non-profit organization that helps the poor and protects the environment, and an New York Times bestselling romance novelist all have in common? A new website from the Mays & Associates web design & development team, of course. Please check out our newest launches for Allan Homes Unlimited, Planet Aid, and Rebecca York.
In his latest column for Maryland Entrepreneur Quarterly, Ken Mays discusses the impact of five technologies that will change our lives, including the almost light speed move to living (and shopping) on our mobile devices.
What if you could get hot leads for your business while your customers are in “buyer mode,” at the very moment they’re ready to purchase your product or service? If you use mobile marketing, you can. Here are some need-to-know facts about mobile marketing:
1. Happenings on the home-front. Did you know that 86% of customers search via mobile web while watching TV at home? And 43% of customers would rather search on their mobile devices at home instead of turning on their home computer.
2. Timing matters. You’ll capture your leads via mobile marketing when your customers are in “buying mode,” when they’re motivated to make a decision.
3. Social search. Customers that are already logged into Facebook, LinkedIn or Twitter will search for your business or profile while they’re logged in because it’s more convenient. 91% of searches are social-related.
4. Ranking. The huge number of customers, and your leads, will naturally improve your organic SEO when they search for your business via mobile devices and click on your website.
5. Get friendly. You need a mobile-friendly website, not just a “mobile-compatible” website. A regular website isn’t going to look the same on mobile devices, and won’t be as user-friendly. How does your website look on different mobile devices, not just one type of mobile device? Take a look at your site on different mobile devices–not just one and find out.
6. Beyond the brand. Having a mobile-friendly website builds results you can quantify, it builds relationships with your leads and customers instead of just giving them a mobile experience.
What’s The Bottom line? Unleash your power by going mobile-friendly, not just “mobile compatible.” Get mobile-friendly to tap into the market and generate hot leads when the customer is in “ready to decide and buy” mode. In other words, prepare to turn up the heat on leads, changing them from warm to hot.
Mays Stat: Mays is one of the only a few website design companies nationwide that provides ” fluid website design,” so your website looks great on all of the mobile devices your customers are using. Using the new responsive website development model, Mays can develop your new website so that it automatically adapts its layout to the device format used (desktop, laptop, tablet or smart phone). Call or email Ken Mays today for a free, no obligation website and online marketing evaluation.
