Media Buying in the Twenty First Century: Part 1

The first thing about media that I feel is the most important is the relationship between the media buyer and the representative from the media; whether it be print, television, radio or internet advertising. Having a good rapport with your media rep almost always reaps gold. I have always considered the media my most important “friends” in the business. The client, of course, is number one, but when you have an excellent ad rep he/she can and will go the mile for you.  (More)