Banner advertising is a great tool for increasing brand awareness, driving customers to your website, and generating sales. Online display advertising has stood the test of time and is still a very effective Internet marketing technique considering a recent study done by iProspect that showed that 52% of Internet users actively respond to banner ads. While 31% of users click on the ad immediately, a large percentage conduct searches for the brand or product, visit the company’s website, or respond through social media. This can be termed “the Silent Click.” And most of these actions take place some time after the user has been exposed to the display ad and your brand and messaging. The Online Publishers Association found that after viewing a display ad there was a 50% increase in brand name searches after one week, users spent an average of 12 minutes longer viewing the website, spent 10% more money and higher income audiences were attracted. So while banner ads might not generate a great amount of clicks initially the ROI comes through building brand awareness and users coming back to your website at a later date. Mays & Associates has a lot of experience with display advertising and can find the best websites for you to advertise on as well as negotiate the best possible price for you. We design all different types of banner ads from regular image banner ads to animated Flash and video ads. Reap all the benefits that display ads can provide with a campaign run by Mays.
