Are visitors to your website able to locate information about your products and services quickly?
Is your brand messaging and reputation as a thought leader in your industry front and center?
Is your contact information at their fingertips?
You’ve all heard the universal website mantra: “Content is King.” While that may be true, the King’s top advisor is your content hierarchy. If your content is not organized properly, providing visitors with a user friendly navigation experience through your website, your great content might go unnoticed.
Most business websites are loaded with great information, including details that will answer visitor questions, engaging and then compelling them to make contact. However, too many websites don’t place important information front and center. By failing to optimize the user experience, these sites make it difficult for visitors to quickly find the information they are looking for.
Here are 6 things you need to know about website visitation:
If you’d like to find out how your website stacks up against the 1.7 billion websites out there, contact Mays for a comprehensive audit of your website.