THE MAYS P.O.V.

Where the Marketing Ends,
and the Conversation Begins.

by: Ken Mays    August 27, 2020

Are visitors to your website able to locate information about your products and services quickly?

Is your brand messaging and reputation as a thought leader in your industry front and center?

Is your contact information at their fingertips?

You’ve all heard the universal website mantra: “Content is King.” While that may be true, the King’s top advisor is your content hierarchy. If your content is not organized properly, providing visitors with a user friendly navigation experience through your website, your great content might go unnoticed.

Most business websites are loaded with great information, including details that will answer visitor questions, engaging and then compelling them to make contact. However, too many websites don’t place important information front and center. By failing to optimize the user experience, these sites make it difficult for visitors to quickly find the information they are looking for.

Here are 6 things you need to know about website visitation:

  1. It takes about 50 milliseconds (the time between gear changes on a Lamborghini) for visitors to decide whether they like your website or not, whether they will stay or leave.
  2. 57% of internet users say they will not recommend a business with a poorly designed website on mobile
  3. 38% of people will stop engaging with a website if the content or layout are unattractive. 75% admit to making judgements on a company’s credibility based on the company’s website design.
  4. First impressions count. 88% of visitors are less likely to return to a site after a bad experience
  5. Video rules. 54 percent of users want to see more video content.
  6. Video sells. Video marketers get 66 percent more leads.

If you’d like to find out how your website stacks up against the 1.7 billion websites out there, contact Mays for a comprehensive audit of your website.

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About The Author : Ken Mays

An award-winning writer and designer with over 35 years of industry experience, Ken Mays is President & Creative Director of Mays & Associates, a website development, marketing and graphic design company located in Columbia, Maryland. Mays specializes in responsive website designs that automatically adapt to mobile devices, SEO, online advertising, email and social network marketing