Research shows that email marketing is still one of the most effective, cost-efficient ways to engage existing clients and build relationships with new ones. The Mays email marketing team is experienced in list development, message development, and implementing a subscription based email system that will get your email campaign into the “in” box. Here are some of the top reasons to put subscription based email marketing into your advertising budget:
Fast and Efficient. With printing, postage and delivery by the Post Office involved, traditional direct mail campaigns are time-consuming and expensive to execute. Email campaigsn can be developed and executed in minutes and hours instead of days and weeks. In today’s economy, the ability to adapt quickly is critical.
Inexpensive. With the rising costs of printing and postage, the ROI of traditional direct mail has taken a nose dive. In contrast, an email marketing campaign can be launched for pennies on the dollar compared to the high costs of a direct mail campaign.
Tracking Results. With direct mail, it is often difficult to track results to see if lists and messages are working effectively. In contrast, email marketing campaigns are easily tracked. By seeing information on who opens your email campaign and what they click to see, you quickly determine what’s working and not working, and make the appropriate changes to improve response rates.
Personalized Messages. Prospective clients and customers are much more likely to read a communication that is addressed personally to them. Email messages can easily be personalized to include the recipient’s name and more.
Rich Media Experience. Recipients of email messages can link to videos and other rich media to deepen their appreciation for your products and services, falling in love with your brand. Direct mail remains one dimensional in its impact.
Building Relationships: Since it is so easy and inexpensive to stay in touch by email, email marketing broadens and enriches your relationship and brand popularity with clients and customers.