Earned Media
Let others tell your story too
Let Third Party Sources Promote and Extend Your Brand with an Online Earned Media Program
Earned media is a great way to tap into the power of third-party resources like journalists, bloggers, and influencers to tell your brand story and promote your products and services. Since the information is not coming directly from you, it is more credible and trustworthy than paid advertising or owned media. We can develop an affordable, market-drive earned media program to enhance your other marketing platforms.
Benefits of using Mays for an earned media program:
- Credibility: Earned media is seen as being more credible than paid or owned media because it is not directly controlled by your business. This makes it more likely to be trusted by potential customers.
- Reach: Earned media can reach a large audience, even if you don’t have a large budget. This is because journalists, bloggers, and influencers often have a large following.
- Engagement: Earned media can generate a lot of engagement, such as shares, comments, and likes. This can help to build awareness for your brand and drive traffic to your website.
- Cost-effectiveness: Pushing out new articles online is inexpensive, making it a cost-effective way to market your business.
Why you should use earned media to market your business:
- Launching a new product or service: Earned media can help to generate excitement and buzz around a new product or service launch. This can help to drive sales and increase brand awareness.
- Promoting a special offer: Earned media can be used to promote a special offer, such as a discount or giveaway. This can help to attract new customers and generate sales.
- Building brand awareness: Earned media can help to build brand awareness by positioning your business as an expert in your industry. This can help to attract new customers and increase sales.
- Generating leads: Earned media can help to generate leads by driving traffic to your website or landing pages. This can help you to capture contact information for potential customers.
Looking for a Creative Edge?
Contact Mays & Associates today to setup a meeting to discuss your project. You can call us at 410.964.9701 or fill out the form below: