If AEO has a most misunderstood tool, it's schema. Some businesses treat JSON-LD like a magic ingredient: Just add the code and wait for the high search rankings. Other businesses ignore schema calling it just "developer stuff." Both these approaches are wrong with...
Ask Google a question today and there's a good chance you'll get your answer before you click a single link. This one change, the answer arriving above the results instead of inside them, is quietly rewriting the rules of search, and most small businesses haven't...
In the past, the goal of search engine optimization was straightforward: rank as high as possible on Google, specifically on page one of the search results. If your business appeared near the top of the page, you had a strong chance of winning the click and developing...