Many business owners often fixate on individual keyword rankings, but SEO isn’t about winning just one phrase — it’s about building visibility across dozens of relevant searches. What to look for in your reports: Are you ranking for terms your ideal customers actually...

When you open an SEO report, one of the first sections you’ll see is traffic sources. But what does it really mean? • Organic Traffic → visitors from search engines (the gold standard for SEO). • Direct Traffic → people who type your web address or click a bookmark. •...