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Local SEO — Measuring Your Google Business Profile Impact

by | Dec 1, 2025 | SEO

For local businesses, SEO reports should include Google Business Profile (GBP) insights:

• Calls, clicks, and direction requests from Google Maps
• Keywords that triggered your profile
• How customers found you (direct vs. discovery)

At Mays & Associates, we combine website analytics with GBP insights to give you a full picture of local visibility.

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Why Website Performance & User Experience Are Critical for SEO

Why Website Performance & User Experience Are Critical for SEO

A slow or confusing website isn’t just frustrating for users — it costs you rankings, leads, and revenue. Google now ranks websites based on how people interact with them. Key factors to evaluate in your SEO report and website audits: • Site Speed: Pages should load...

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The SEO Landscape is Rapidly Changing. Are Keywords Still Relevant?

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