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Keyword Rankings — What They Really Tell You

by | Oct 23, 2025 | SEO

Many business owners often fixate on individual keyword rankings, but SEO isn’t about winning just one phrase — it’s about building visibility across dozens of relevant searches.

What to look for in your reports:

  • Are you ranking for terms your ideal customers actually use?
  • Are rankings improving over time, not just fluctuating?
  • Are new keyword opportunities being captured?

At Mays & Associates, we help clients focus on business-driving keywords — the ones that bring in qualified leads, not just clicks.

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Why Website Performance & User Experience Are Critical for SEO

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A slow or confusing website isn’t just frustrating for users — it costs you rankings, leads, and revenue. Google now ranks websites based on how people interact with them. Key factors to evaluate in your SEO report and website audits: • Site Speed: Pages should load...

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