Many business owners often fixate on individual keyword rankings, but SEO isn’t about winning just one phrase — it’s about building visibility across dozens of relevant searches.
What to look for in your reports:
- Are you ranking for terms your ideal customers actually use?
- Are rankings improving over time, not just fluctuating?
- Are new keyword opportunities being captured?
At Mays & Associates, we help clients focus on business-driving keywords — the ones that bring in qualified leads, not just clicks.



