Keyword Rankings — What They Really Tell You

by Mays Team | Oct 23, 2025 | SEO

Many business owners often fixate on individual keyword rankings, but SEO isn’t about winning just one phrase — it’s about building visibility across dozens of relevant searches.

What to look for in your reports:

Are you ranking for terms your ideal customers actually use?
Are rankings improving over time, not just fluctuating?
Are new keyword opportunities being captured?

At Mays & Associates, we help clients focus on business-driving keywords — the ones that bring in qualified leads, not just clicks.

Why Every Business Needs a Strong Digital Marketing Strategy

In today’s marketplace, digital marketing isn’t optional — it’s essential. Customers are searching online first, and if your business doesn’t show up, your competitors will. Here’s why digital marketing matters more than ever: 1. Visibility Where It Counts Over 90% of...

Why Website Performance & User Experience Are Critical for SEO

A slow or confusing website isn’t just frustrating for users — it costs you rankings, leads, and revenue. Google now ranks websites based on how people interact with them. Key factors to evaluate in your SEO report and website audits: • Site Speed: Pages should load...

Backlinks — Why Quality Matters More Than Quantity

Backlinks (links from other websites to yours) are like votes of confidence. But not all votes count the same. Good backlinks: reputable industry sites, local news, or partner businesses. Bad backlinks: spammy, irrelevant sites that can actually hurt your SEO. At Mays...