Keyword Rankings — What They Really Tell You

by Mays Team | Oct 23, 2025 | SEO

Many business owners often fixate on individual keyword rankings, but SEO isn’t about winning just one phrase — it’s about building visibility across dozens of relevant searches.

What to look for in your reports:

Are you ranking for terms your ideal customers actually use?
Are rankings improving over time, not just fluctuating?
Are new keyword opportunities being captured?

At Mays & Associates, we help clients focus on business-driving keywords — the ones that bring in qualified leads, not just clicks.

Conversions — The Metrics That Really Matter

Traffic is great, but if visitors aren’t taking action, your SEO isn’t working. Conversions show you how many people: • Call your business • Fill out a form • Make a purchase • Book an appointment Reports that only highlight traffic without tying it to conversions...

Understanding Your Website Traffic Sources

When you open an SEO report, one of the first sections you’ll see is traffic sources. But what does it really mean? • Organic Traffic → visitors from search engines (the gold standard for SEO). • Direct Traffic → people who type your web address or click a bookmark. •...

How to Optimize Your Business for Voice Assistants: A Practical Guide

If you’ve ever said “Hey Siri” or “Alexa, where’s the closest coffee shop?” you already understand how powerful voice assistants have become. They’re not just gadgets — they’re gatekeepers. Businesses that optimize for voice search are the ones that get recommended,...