If people land on your website and leave right away, you’ve got a big problem. High bounce rates and low engagement tell you:
• Your site might not match what visitors expected
• Content may need improvement
• Calls to action may be weak
At Mays & Associates, we use engagement metrics to fine-tune content, navigation, and design — so visitors don’t just arrive, they take action.
Traffic is great, but if visitors aren’t taking action, your SEO isn’t working. Conversions show you how many people: • Call your business • Fill out a form • Make a purchase • Book an appointment Reports that only highlight traffic without tying it to conversions...
Many business owners often fixate on individual keyword rankings, but SEO isn’t about winning just one phrase — it’s about building visibility across dozens of relevant searches. What to look for in your reports: Are you ranking for terms your ideal customers actually...
When you open an SEO report, one of the first sections you’ll see is traffic sources. But what does it really mean? • Organic Traffic → visitors from search engines (the gold standard for SEO). • Direct Traffic → people who type your web address or click a bookmark. •...