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Bounce Rate and Engagement — Are Visitors Sticking Around?

If people land on your website and leave right away, you’ve got a big problem. High bounce rates and low engagement tell you: • Your site might not match what visitors expected • Content may need improvement • Calls to action may be weak At Mays & Associates, we...

Conversions — The Metrics That Really Matter

Traffic is great, but if visitors aren’t taking action, your SEO isn’t working. Conversions show you how many people: • Call your business • Fill out a form • Make a purchase • Book an appointment Reports that only highlight traffic without tying it to conversions...

Keyword Rankings — What They Really Tell You

Many business owners often fixate on individual keyword rankings, but SEO isn’t about winning just one phrase — it’s about building visibility across dozens of relevant searches. What to look for in your reports: Are you ranking for terms your ideal customers actually...

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