Building a modern, mobile-friendly website is fundamental to the success of your business. A great design will engage visitors, compelling them to take action by reaching out to you to book a meeting. However, this is just one part of modern website development. Getting the Google search engine to send the right visitors to your website is another important part of the equation. To do this, you need a multi-faceted strategy that includes keyword research, SEO program setup, quality content creation and high-quality link building.
Keyword Research
- Identify high volume, relevant keywords that target your potential customers. These are the search phrases your audience uses when searching online for your products or services. A good website development company will have access and experience to keyword research tools to find, analyze and select the best keywords for your business.
- Incorporate these keywords naturally throughout your website’s content, including page titles, meta descriptions, headings, and body copy.
Search Engine Optimization (SEO)
- Ensure your website is mobile-friendly and responsive, as Google prioritizes mobile-optimized websites in search results.
- Optimize website loading speed to provide a positive user experience and meet Google’s ranking factors.
- Create an XML sitemap to help search engines crawl and index your website’s pages effectively.
- Use structured data markup to provide search engines with rich information about your website’s content.
Quality Content Creation
- Search engines like Google need to see fresh, relevant information on your website. Set up a schedule for posting new content on your website and stick to it.
- You can use a variety of formats for posting fresh content, blogs, news articles, infographics, videos, and new images.
Link Building
- Building quality links to your website does not mean signing up on every website and online directory that reaches out to you. Link building is all about earning a place on websites that are relevant to your business. Placing your business listing on websites that are not relevant to your business can hurt your search rankings.
- In you have the staff and resources, you can also sign up to guest blog on industry websites or actively participate in online communities that focus on your industry.
If done properly as part of your new website build, these four strategies can spell the difference between success and failure in the search engine rankings.
