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Conversions — The Metrics That Really Matter

Traffic is great, but if visitors aren’t taking action, your SEO isn’t working. Conversions show you how many people: • Call your business • Fill out a form • Make a purchase • Book an appointment Reports that only highlight traffic without tying it to conversions...

Keyword Rankings — What They Really Tell You

Many business owners often fixate on individual keyword rankings, but SEO isn’t about winning just one phrase — it’s about building visibility across dozens of relevant searches. What to look for in your reports: Are you ranking for terms your ideal customers actually...

Understanding Your Website Traffic Sources

When you open an SEO report, one of the first sections you’ll see is traffic sources. But what does it really mean? • Organic Traffic → visitors from search engines (the gold standard for SEO). • Direct Traffic → people who type your web address or click a bookmark. •...

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